PRICING STRUCTURE RECOMMENDATION

Watkinsville Launch Plan

OVERALL STRATEGY

Structure: Boutique hybrid (digitals + print credit + guided ordering)
Goal Average: $2,500–$5,000
Long-Term Vision: Full-service, concierge-style studio

✔ Keep the structure consistent
✔ Adjust only the entry threshold during launch
✔ Raise minimum once momentum is established

PHASE 1 — LAUNCH PRICING

First 3–6 Months or First 10–15 Bookings

SESSION FEE

• $300 (paid at booking)

• Non-refundable

• Does not apply toward products

MINIMUM INVESTMENT

• $800 (temporary)

Purpose:

• Reduces friction for new-market clients

• Still filters out “session-only” inquiries

• Leads naturally into Collection I

📌 Internal note:
Most clients will still choose Collection I or II.

COLLECTIONS (UNCHANGED)

Collection I — $1,400

• 10 digital images

• $500 print credit

Collection II — $2,300 (Most Popular)

• 20 digital images

• 8×8 heirloom album (10 spreads)

• $800 print credit

Collection III — $2,800

• All edited digital images

• $1,200 print credit

DELIVERY & SERVICE MODEL

• Complimentary personal hand delivery on all artwork

• Optional installation:

  • Single piece — $150

  • Three-piece wall set — $300

PAYMENT STRUCTURE

• Payment plans available

• Auto-pay required

• Images and artwork delivered after final payment

Custom Artwork & Add-Ons

Investment Guide

All artwork is custom designed and professionally finished to ensure your images are enjoyed beyond the screen. Print credit included in collections may be applied toward any artwork below.

Framed Fine Art Prints

Archival fine art prints paired with timeless, neutral frames. Professionally finished and ready to hang.

• 16×20 Framed — $850

• 20×30 Framed — $1,250

• 30×40 Framed Statement — $1,950

Canvas Artwork

Museum-quality canvas with a matte finish, designed to bring warmth and impact to your space.

• 20×30 Canvas — $950

• 30×40 Canvas — $1,600

• 40×60 Canvas Statement — $2,500

Three-Piece Wall Art Sets

A cohesive, designer-style wall display, ideal for stairways, living rooms, and larger wall spaces.

• Three 16×24 pieces — $2,800

• Three 20×30 pieces — $3,600

Wall art sets are designed and sold as a complete grouping.

Heirloom Albums

Custom-designed albums created to tell your family’s story beautifully from start to finish.

• 8×8 Album (10 spreads) — $1,600

• 10×10 Album (10 spreads) — $2,200

• Additional spreads — $150 each

• Cover upgrades — $250–$400

Albums included in collections may be upgraded by paying the difference.

Parent Albums

Exact replicas of the main album, perfect for gifting to grandparents.

• 5×5 Parent Album — $450 each

• 8×8 Parent Album — $650 each

Gift Prints

Perfect for keepsakes and gifting.

• 5×7 Print — $75

• 8×10 Print — $125

Add-On Digital Images

Available after your session.

• Additional digital image — $150 each

• Upgrade to full gallery — $900

Add-on digitals may not be purchased in place of a collection.

Artwork Delivery & Installation

All custom artwork purchases include complimentary personal hand delivery for a seamless, full-service experience.

Optional Installation Service

Professional installation is available for families who would like artwork placed and styled for their space.

• Single statement piece installation — $150

• Three-piece wall art installation — $300

• Multi-room or custom installations — Quoted upon request

Installation services are scheduled in advance and subject to availability.

Print Credit Details

• May be applied toward custom artwork and albums

• Has no cash value

• May not be applied to digital images, session fees, taxes, or shipping

• Expires 30 days after your ordering appointment

Design Notes (Optional)

• This guide prints beautifully as 8.5×11

• Use clean dividers and white space

• No images needed — let the pricing feel confident and

  How to Protect Yourself NOW (Very Important)

  Add these internal rules (you don’t have to publish all of them):

  ✔ Installation includes up to 60 minutes on-site
  ✔ Standard drywall installs only
  ✔ Weekday availability
  ✔ Within defined mileage radius
  ✔ Complex installs = custom quote

  This turns $150–$300 into clean profit, not stress.

  ---

  A Smarter Long-Term Structure (When You’re Ready)

  You don’t need this now, but here’s where you’ll land:

  • Single piece: $195–$250

  • Three-piece set: $350–$450

  • Gallery walls / stairs: $500–$750

  And:

  Complimentary installation on artwork investments of $5,000+

  That’s when installation becomes a true concierge experience.

The session fee reserves your date and covers planning, time, and professional editing. Images and artwork are purchased separately.”